Asim Jofa

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Asim Jofa Lawn Collection

The first name in luxury Pakistani fashion brands for women, Asim Jofa is a brand steeped in style history. Named for its founder and lead designer, Jofa went into the family business first by opening a high end, luxury diamond boutique, before seeing the potential to translate his considerable experience, flair for design and understanding of the industry to fashion.

The Asim Jofa brand was born, and followed the same ethos that The Diamond Gallery had, promoting luxury that was simply unrivalled. Years on and this remains the case with the Asim Jofa clothing range. Boasting a fantastic selection of traditional Pakistani and Indian designs which have been given a modern twist, Asim Jofa clothing is noted for its use of delicate (yet still durable) chiffons to create an eye-catching, dramatic effect.

As the brand’s aesthetic became more entrenched in their designs, so did Jofa’s reputation increase. He has received countless accolades for his designs over recent years, and has shown no signs of losing the undeniable ingenuity that has been poured into his designs, as his latest range demonstrates.

At Janan, we stock a premium range of the best that Asim Jofa has to offer. Within this selection is the Luxury Lawn Collection, one of the brand’s best selling ranges thanks to its offering of style with an affordable price tag.

Shop Asim Jofa women’s clothing both online and in-store with Janan today!